Social Selling

View Purchase Options icon

Social Selling

Social Selling

Techniques to Influence Buyers and Changemakers

By: Tim Hughes, Matt Reynolds

audio performed by: Timothy Andrés Pabon
genre: Business - Business
publication date:06/18/2019


The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.