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We Are All Weird

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We Are All Weird

We Are All Weird

The Myth of Mass and The End of Compliance

By: Seth Godin

audio performed by: Seth Godin
genre: Business - Business
publication date:01/05/2016
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description

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.

Mets fans, Yankees fans, Bears fans? Definitely weird.

Face it. We’re all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.